Capital projects and museum regeneration.

Realise your ambitions through pragmatic advice, sound evidence and creative solutions.

We offer an unusual and highly valuable combination of skills – being revenue-generation experts from the world of culture who prioritise audience-need and organisational-purpose in our work. We deliver a rigorous, creative, efficient and empathetic consultancy process.

Our strategic and business planning approach is tailored to each organisation but follows this typical workflow.

1

Making sure the project is viable and necessary early on.

Is a new building what you need, or can you solve your problems another way?

2

Helping teams to understand one another.

Rationalising their expectations, assumptions and requirements by considering core-purpose, audience-need and financial-reality.

3

Creating the best brief for your build possible.

To align all partners with comprehensive information and a transparent vison, including connecting commercial spaces with visitor and Collection spaces for improved storytelling and a better guest experience.

4

Representing your audiences and your reality throughout.

Helping you to always see big picture side-by-side with operational detail.

5

Making sure that the final experience will deliver your vision.

Ensuring it will evoke the feelings you want audiences to have, and tell the stories you want them to hear.

6

Ensuring that alongside aesthetics and functional requirements, your building has atmosphere.

Making memories for all who visit.

7

Observing where new value could be extracted from your spaces.

Protecting the museum for the audiences who need it most whilst optimising revenue and impact.

8

Building a sensible budget.

Avoiding making assumptions without evidence that could hold you back later in the project.

9

Staying succinct, positive and pragmatic.

To keep teams focused and optimistic, presenting solutions to any challenges we identify.

Our expert team are an invaluable sounding board who ensure your vision comes to life as a relevant and resilient proposition, representing the three keys areas of your strategy in one united team: museology and creative direction; financial planning and governance; audience engagement and growth.

CASE STUDY

The British Library

The Revels Office worked with the British Library on their St Pancras Transformed capital project - an Extension to their London site that aims to reimagine what it means to be a 21st century national library, opening in 2032.

We were commissioned to consolidate the requirements for their new Foyer entrance space and to review the commercial opportunities of the wider Extension. Our role was to ensure that the Foyer and Extension would deliver the organisational vision whilst also considering audience need, operational reality and essential revenue generation.

The Foyer and Extension could not be considered in isolation; we had to identify how people would likely use the total British Library site once the Extension opened to make recommendations that prioritised a comprehensive and engaging guest journey, one that was suitable for a globally significant destination. We had to balance expectations around the civic role of the library, its services to researchers and the public, and its commercial potential, considering how to integrate strategies across teams and consolidate activity in specific areas in order to better serve audiences, and to ensure that the new building would work hard for the organisation itself in terms of impact and financial return.

Our work has contributed to the strengthening of the British Library’s plans for this capital project, clarifying its vision, reassessing the value of certain parts of the building, and planning for a world-class guest experience that will deliver brand impact and financial stability for an incredibly important new destination for London.

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